Mornings made easy
Morgengold is Europe's largest home delivery service for baked goods. With its convenient doorstep delivery service, Morgengold saves its customers valuable time in the morning. The new brand identity stages this feel-good moment in the morning and gives the market leader an unmistakable corporate design.
CLIENT Morgengold Franchise GmbH
BRANCH Delivery service
SERVICE Consulting, concept & design
BRANDING WITH THE RISING SUN
The colour and radiance of the morning sun is graphically transported into in the Morgengold world. As an orange-yellow-white gradient, its nuances become the central design element of the corporate design. Whether as a spotlight for the logo or as a background for action campaigns - the morning sun makes Morgengold recognizable everywhere.
GOODBYE MORNING GROUCH
The new image style is characterized by a friendly morning mood. The light in the image create a warm and appealing mood. High-quality baked goods illustrate the quality and art of baking, to which Morgengold attaches great importance. The focus is on people who enjoy breakfast and early mornings. We show this in an extensive advertising campaign.